What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. 

There is an entire industry and science behind effective SEO.  I call it “web forensics” as it requires on-line research, diligence, attention to detail and constant review and updating to be effective and maintain high Search Engine ranking.